Otter Raft Publishing
Concept
A publishing company that pushes for imagination and exploration with literature also provides delivery services for customers intrigued about being part of it.
When developing the logo for this company, the main focus was to bring a form of comfort and companionship with the figure-ground design of an otter and a second otter within it. When considering the design for the packaging, the focus was to continue on the playfulness of the company and bring amusement when opening it.
